Be aware of what your digital footprint says about you and your company.
During a downturn, knowing how you and your company are perceived online is critical (it is more than just about reviews!).
The Big Smoke+ is an agency passionate about helping businesses grow, and each month we are offering 10 businesses a free digital footprint audit worth $2,500+GST.
This obligation-free audit will give you the tools to truly understand how your clients, future clients, the media and competitors see you.
Digital Footprint Audit
WHAT IS INCLUDED?
SEARCH
It is the findings about you on a search engine. For example, websites that mention you, your rankings etc.
MEDIA AND MORE
This refers to all the photos and media mentions that can be found easily in search that tell your story.
CONVERSATION
This section shows the way people are talking about you, your brand or company, both directly and indirectly.
DIGITAL CRUMBS
It is the private information that is publicly available about your website, as well as your front facing digital presence.
At the end of the audit - which will be completed within one week of the project starting - you'll receive a final report which is yours to keep. Forever.
WHAT DO WE DO?
We use a number of tools, and our decades worth of experience accessing digital platforms and media, to find everything we can about you and your company online. Once we have a full map of your presence online we then carefully access each one and add our findings to the report.
WHAT DO YOU (HAVE TO) DO?
Very little! Once you sign up we'll send you a quick questionnaire that asks for things like your social media accounts, who you consider your competitors and other details. Answer as much or as little as you like - the audit will work either way, it just helps us make better recommendations!
SOME AREAS THE REPORT COVERS:
Social Channels
-
What channels exist
-
Are they optimised
-
Current performance
-
Issues that exist
-
Recommendations
News
-
Total overage
-
What's the story?
-
What's positive?
-
What's negative?
-
Recommendations
Websites
-
Functionality
-
Copy analysis
-
Issues that exist
-
SEO results
-
Recommendations
Search
-
Google standing
-
Name results
-
Industry results
-
Key terms results
-
Recommendations
Competitors
-
Who they are
-
What are they doing
-
Where you're on top
-
Where they are
-
Recommendations
WHAT PEOPLE SAY

STEVE, CEO
Honestly, we were just amazed at the stuff TBS found - we had no idea the image we were presenting before this audit.

ALISON, HEAD OF COMMS
I'll admit that I occasionally Googled myself in the past but that was splashing water on your face to jumping in the deep end of the pool when it fomes to this audit.

JOHN, FOUNDER
My favourite part was it wasn't all negative. The team showed the work we needed to do but also highlighted what we were doing right