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We shift opinions.

In the attention economy.

So people do better.

In society and business.

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ADVERTISING

We shift peoples opinions by

maximising brands’ mental availability, creating credibility and familiarity.

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ENDORSE

We shift peoples opinions by facilitating 3rd party collateral,

endorsements and reputational assets for brands.

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CONNECT

We shift peoples opinions by progressively engaging them with brands’ messages, optimising people’s virtual experiences (PX) of

brands and thought leaders.

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PUBLISH

We shift peoples opinions with opinions. By curating perspectives from the entire spectrum, discussing diverse aspects of the news cycle and zeitgeist for individuals.

Who has written for The Big Smoke Masthead?

Launched in 2013, we have published some of the biggest names and critical thinkers nation-wide.

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Comedian

Paul McDermott

Journalist

Jane Caro

Writer

Trisha DeBorchgrave

Barrister

Julian Burnside AO QC

Australian Prime Minister

Anthony Albanese

We are both the media, and in the media 

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Our Edge

The Big Smoke Media Group is an agency that can manage all your digital needs, and integrate with your team seamlessly to optimise your digital footprint.
 

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Strategy

Tailored solutions to engage audiences via supported content and digital products that drive commercial objectives and growth opportunities.

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Content

Focused content campaigns that entertain, educate, and drive traffic from social media, mainstream mastheads, EDMs, and do-follow blogger links.

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Digital

Cohesive campaigns for increased, organic SEO results, and advertisements that drive traffic and effective lead generation.

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Media Buying

Custom approach to connect display ads with articles that engage across top-tier publications. 6x industry average ROI without being cost prohibitive.

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Social Media

Focus on storytelling with visual assets that increase interaction, engagement, community building.

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PR

Partner with wide-reaching journalists across 100s of publications to ensure our clients are positioned as industry leaders.

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